If you look at the address bar of your web browser, you'll find that some sites have just HTTP
while others will have HTTPS before the URL of the website.
HTTPS indicates that the website has a SSL certificate that provides an additional layer of security.
Our Brew website has a SLL certificate, so you'll see HTTPS appended together with a green lock and the 'Secure' label in the address bar when you visit our site on Chrome.
How will this Chrome 68 security push affect your website?
Your website may not actually have any critical security flaws but it doesn't matter. As long as you do not have a HTTPS site, your visitors will be met with security warnings whenever they visit your website on their Chrome browser, that may look something like this:
Almost 60% of internet users use Google Chrome
to browse the web, so you can imagine the impact of not having a HTTPS site.
A less-informed visitor would probably be intimidated or scared off your site, which of course isn't great for your website traffic nor your brand and reputation!
Other benefits of getting a HTTPS for your website
Besides the additional layer of security, Google gives search ranking priority to sites with HTTPS, and sites that have a fast loading time. Since HTTPS site load faster than HTTP sites, you've got a double-SEO win here. 40% of Google’s page one organic search results feature a HTTPS site.
You might also benefit from higher conversions as having a secure site builds trust between your business and your customers and prospects.
How to incorporate HTTPS on your website
Contact your hosting provider and tell them you want to use HTTPS for your website. They will advise you on procuring a SSL certificate and preferably a static IP address for your site.
Other things to consider when switching to a HTTPS website
If you have a website that's live, you make need to take additional steps to make sure everything runs smoothly, such as:
Creating 301 redirections
Updating internal links and paths to various assets such as CSS stylesheets, scripts and documents
Updating settings on Google Search Console
Recrawl your site to ensure all pages show a 200 status code
Again, this security push happens in July 2018, so there's still time to get your website sorted, but please don't procrastinate!
If you're too busy to deal with this, or need assistance with switching to a HTTPS site, we can help!