Just like people, every business has a personality. We all have two 'faces'. One is internal, private and seen only by our closest friends and family, and the other is external, public and seen by the people we interact casually with.
One of the biggest traits of an entrepreneur is our gungho, do-it-yourself attitude. This is usually borne from necessity, due to lack of funds. When you’ve just started a business, there is often little choice but to bootstrap it.