LEGO®? Isn't that an educational toy for kids?
That was our first thought too, and then when we saw a post from our buddy, Isman Tanuri of Elisan Partners. He had just completed his certification for LEGO® SERIOUS PLAY® (LSP), a methodology that can be used for some serious problem solving in the business world.
Our curiosity was piqued, and we met up with him for a long overdue catch up, and to learn more about LEGO® SERIOUS PLAY®.
Isman shared this video that best explains LSP:
LSP can benefit businesses facing complex issues like the following:
It was pretty amazing to see how diverse our idea of a duck turned out to be! (And also quite amusing to see how it reflected each of our personalities instantly)
A really powerful point was right there in our faces - everyone has their own perception and understanding of what something means, or view of a problem or situation.
This tiny exercise makes this realisation tangible and visual, creating a stronger impact.
We wondered: how can we integrate LSP into what we do?
A light bulb came on...How about weaving LEGO® SERIOUS PLAY® into brand strategy and storytelling sessions?
We were excited as there is a huge potential for this application, and clients would certainly be more engaged and have loads more fun with such a branding exercise.
So you can now Discover Your Brand with LEGO® SERIOUS PLAY®.
Here's the lowdown:
If your curiosity has been piqued too, get in touch and find out more about how LEGO® SERIOUS PLAY® can help you define your brand further.