Does Your Business Have A Brand Personality?
We all have two ‘faces’. One is internal, private and seen only by our closest friends and family, and the other is external, public and seen by the people we interact casually with. The same can be applied to your business, and it is called “brand personality”‘.
Brand personality humanises your business. It tells your prospects and customers that there are real people behind the company that they can connect with, and this creates an emotional aspect to the business relationship. For Brew, our personality has helped us to attract like-minded clientele, which makes doing business so much more fun!
Customers who interact with you and your team closely during the course of business will know what your company culture and personality is like, but what about your target audience who has yet to convert into customers? How can you let what’s on the inside shine through?
Your business relies on various touchpoints to communicate and interact with both your customers as well as your pre-purchase audience. Here’s what a business would routinely use in day-to-day marketing efforts:
To successfully bring your brand personality across these touchpoints, requires you to be intentional with each asset. Everything should be aligned and followed through. The last thing you need is to have an awesome website, only to have the whole brand experience fall flat, thanks to a grouchy receptionist who took your prospect’s call. That would be fine only if your business has a deliberately grumpy personality!
Remember, don’t try to be something that you’re not – it may backfire on your business instead of creating a positive impression.