Life After Your Website Launch (Or Why Your Website Is Like A Car)
Why You Need A Brand Guide for Your Business (a.k.a How To Make Your Life Easier)
Simple Ways to Improve Your Content and Increase Website Conversions
So you’ve just launched your website. Or maybe you got it up and running months or years ago…Hopefully you haven’t forgotten that you actually do have a website!
Are you guilty of the ‘launch and forget’ mistake that many business owners make?
Given that 80% of consumers hop online to do their product & services research, this makes your website a crucial marketing & lead-generation tool. With that kind of potential, it is important that you think of your website as a revenue generating asset that needs to constantly evolve and improve, and not a one-trick pony.
I often compare a website to a car – they’re both assets that you need to take care of, in order for them to perform optimally and to enhance your life/business. There’s lots to consider after your website launch, but let’s keep it simple with the basics.
How would you respond to a potential vendor or a job candidate who shows up in a grotty and unkempt car (both inside and outside) with bird poop all over it? I doubt it would be a positive impression!
The same goes for your website – pop in from time to time and check that it’s up and running, looking neat & tidy, and there are no discrepancies. Other things you can do to keep your site presentable:
A car needs to be serviced regularly in order for it to perform optimally. Regular servicing helps you to save in the long run – consume less fuel, elminate the need to replace parts that are worn beyond repair, avoid breakdowns and inconveniences etc.
Your website needs that same TLC, especially if it is running on an open-source CMS like WordPress. Having a sluggish and slow site will affect your Google search rankings and also cause visitors to lose patience and drop off from your site. Maintaining the technical aspects of your site also helps to decrease your risk of a website hack or crash. Things to be aware of:
Now that your car is looking and working great, how about some enhancements? Your website may not need chrome sport rims but here’s what you can do instead:
Just remember that your website is your online rainmaker, so be persistent and constantly look at how you can enhance it for higher leads and conversions.