No One Gives A **** About Your Business
Celebrating Women-led Businesses That Make A Difference
5 Reasons Why You’re Not Getting The Right Clients
Probably not too many, right? Now let’s be Brew-tally honest and turn that around:
‘If you build it they will come’ no longer applies in this age of globalisation and accessibility.
People don’t care about how you strive to be the leading blah blah blah, how many swanky offices you have, or how big your team is – they’re only concerned about about how you can:
It’s YOUR job to differentiate yourself from your competitor. Not by low-balling through price, not by being a ‘yes’ man or woman, not by promising the moon and stars, but by clearly communicating how you deliver value.
When I say ‘communicating’, it’s not just purely about words. Communication comes in many forms:
Every touchpoint of your business is a form of communication – ultimately, all of them work together form your business ‘packaging’ which helps your target audience understand the value you bring to the table.
So, how do you know if your business communications needs some help articulating what you offer? Here are some common tell-tale signs:
If the above is the story of your life, then it’s time to strongly consider getting a professional to review your brand and marketing communications. We love helping small and medium businesses who are great at what they do to stand out and beat their competition. Tell us about the challenges you’re facing to score an invite to our complimentary 1-hour discovery session.
In a nutshell, remember that no one gives a damn about your business. It’s YOUR job to make them care. People are focused on themselves and solving their problems.
Position and repackage your business to clearly communicate your value, and you’ll see an improvement in the kind of business you do.