Sophie Khoo Coaching
Sophie Khoo Coaching

Redefining success.

Brewing an employee handbook for the Human Resources department at Inchcape Singapore.


Borneo Motors (S) Pte Ltd


Folder & inserts design
Print consultation & management

A company is only as good as its people – the Singapore office of Inchcape, an automotive distribution, retail and services company, engaged us to design an employee handbook to align its workforce and to highlight the benefits of working with the company.

A custom designed employee handbook adds that special touch (as opposed to a stack of A4 printouts), and makes for a nicer welcome and impression when onboarding new employees.

Thinking ahead for the client, we recommended doing a folder and inserts format, as opposed to the mainstream booklet format. By doing this, the client can save by simply replacing an insert that has been amended, rather than having to reprint a whole booklet.

Although the budget was tight, we advised the client on how choices of paper and finishing for print production can play a part to elevate the overall quality and presentation of the handbook.

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