MBA Link was referred to us for the revamp of their website. They had quickly outgrown their simple website and needed an overhaul that would help them brand and position themselves better, project higher credibility, and to support their marketing efforts.
We planned the sitemap for the website around the client's marketing plans and needs, making sure that there were features to publicise events and also for content marketing. Listening to the client's sales process, it became clear that the website would also need a lead magnet to help collect visitor data – free MBA application essay samples were a perfect start.
Because there was a fair bit of inter-related content throughout the site, we embedded cross-links and strong call-to-actions, ensuring that users could easily access relevant information.
The website is also mobile-responsive and displays well on mobile devices, allowing users to have a fuss-free browsing experience.