Central Hong Kong Cafe
Central Hong Kong Cafe

It's Sophie's world and it's a colourful one.

Presenting the visual identity for Sophie Khoo, your personal coach who has been there done that, and always has your back.

CLIENT

Sophie Khoo

WHAT WE BREWED

Identity Design

Having led a colourful life and several career paths (including running a popular cafe in the East), Sophie now embarks on the personal coaching journey, so that she may help others live an equally colourful life.

The burst of colour is representative of her personality, and the textured patterns reflecting the many facets and talents of Sophie's World.

Opting for a handwritten and one-of-a-kind font, the logotype is friendly, down-to-earth and approachable – all key aspects of Sophie's character and most important for a very personal service such as coaching. Hidden in the primary identity is the Chinese character '人' (mankind) which perfectly sums up the nature of coaching – it's all about people and their humanity.