The Studio Loft is a very popular maternity and family photography studio.
Interesting fact: We once shared a shophouse unit in Chinatown with The Studio Loft – photography studio in the front; design studio in the back! We were happy to get back in touch with Maryann, founder of The Studio Loft – the business had hit the big 10 and she was looking to revamp the website's content and design to take it to the next level and increase conversions.
The current site was limited in layouts and did not do their photography portfolio justice. It was also a very passive website, with few call-to-actions.
Together with our brand storytelling partner, Amanda Blum, we transformed a blog site into an online coffee table book to fully showcase the creative talents and skills of The Studio Loft all-womens team. The service offerings were given an overhaul to be more detailed and concise, so that audiences were aware of all types of photography that The Studio Loft covered.
Without being too pushy, stronger call-to-actions were subtly placed so that visitors could make an enquiry or request an appointment at any time, anywhere in the site.
It was a perfect time to revamp the brand messaging and website – congratulations The Studio Loft! Here's to the big 20!