Reconnect With Professional Contacts During Festive Events
Solopreneurs and small businesses often have the unique privilege of knowing their clients individually. If you have this luxury, make festive communications a must-have in your marketing strategy.
This is a great chance to send thanks to people who have contributed
to your business. Everyone likes to be treasured and appreciated.
Don’t break the bank on lavish items. Being thoughtful and sincere goes a longer way than something flashy. Think of how you can weave in a theme that showcases your trade or product. Let your personality show!
Our own festive premiums double up as an advertisement of our creative daydreaming. From clockwise from top left: ‘Dress up your God of Prosperity’ red packets with beard stickers, ‘Brewtiful Christmas’ wrapping paper, ‘Snake & Ladders’ Chinese New Year board game, ‘Ransom for Rudolph’ antler headband.
You could send out items based on how a contact contributes to your business. For instance:
Make sure you plan ahead for festive seasons every year, and have fun doing it! Remember, out of sight = out of mind!
This post is also published on ExecutiveLifestyle.sg