Dr. Seuss’s Biggest Branding Advice For Small Businesses
It is crucial to cultivate your small business brand intentionally, and not by accident.
When it comes to building a brand, the little guys have many awesome advantages over the big kahunas. For instance, small businesses are nimble, closer to customers and have more control over brand strategies and implementations.
Being the underdog, small businesses sometimes fall victim to over-achieving and over-proving. They feel like they have to ‘puff’ themselves up to be impressive and credible, just like the big corporations.
In branding, there is an internal brand and an external brand. When people’s experience of your business doesn’t match what you’ve been saying about yourself, you’re sitting on a ticking time-bomb.
To add to Dr. Seuss’s smart advice above, here are my tips on how to stay “on-brand”:
Dr Seuss is the copyright of Dr. Seuss Enterprises, L.P. This post was also published on ExecutiveLifestyle.sg