The REAL Secret To A Winning Elevator Pitch
This is probably the most encountered question when you’re attending networking events. Do you fumble each time or do you pique the other party’s interest?
I’m not going to give you the done-to-death pointers about unique selling points and benefits, taglines and call-to-actions. There are already tons of articles that cover the tips very well.
We all get nervous in social situations, especially if made to stand up in front of a group – that’s completely okay. But if you often forget what you want to say, even in a one-on-one situation, maybe you’ve been reading off a script or something you haven’t had full ownership of.
You must set aside the time to craft an elevator pitch that you believe in; one that comes naturally to you without being gimmicky or ‘salesy’. Here are some tips:
Remember, practice makes perfect, so ask for feedback from your peers. Keep fine-tuning your pitch. The idea is not to regurgitate your pitch word for word, but to have clarity in the key message and points. This clarity gives you the confidence and flexibility to play around with the pitch according to the situation and people you are interacting with.
What are your personal tips when it comes to getting that elevator pitch just right?
This post is also published on ExecutiveLifestyle.sg.