April 25, 2015 By Vicki

What You (And Your Website) Need To Know To Survive the Google Mobilegeddon

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It started with hushed whispers when the plans were first announced on 26 February 2015.

The business and tech community was abuzz when the Google Mobilegeddon a.k.a. 21 April 2015 came round — Google had started to roll out its mobile-friendly algorithm update.

Mobilegeddon? Algor-what?!

In non-techie speak: Google will be giving priority ranking to mobile-friendly sites for searches made on smartphone devices. Desktop and tablet searches are unaffected by the update.

If your website doesn’t qualify, you’ll get bumped down in search rankings. Before you heave a big sigh of relief, do note that half of all Google searches are made on mobile devices, and this number is growing.

What Is Google’s Definition of “Mobile-Friendly”?

According to Google –

A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom

  • Places links far enough apart so that the correct one can be easily tapped

To find out if your website is considered mobile-friendly, key in your website URL via Google’s testing tool.

If your website has failed the test, don’t worry — it’s not the end of the world. You can still call the cavalry to get started on that website upgrade/revamp now. If your business revolves around an online store/product/asset, and relies on traffic from Google searches, light a bigger fire under your you-know-what.

A mobile-optimised site is no longer a “nice-to-have”, but a “must-have”.

This post was also published on ExecutiveLifestyle.sg

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